Futurum primary research

The New AI Workforce: Pressure, Productivity, and the Perception Gap

The people closest to AI trust it least — and your CEO probably isn’t the one setting AI strategy.

Futurum surveyed 775 technology leaders and practitioners on how AI is actually landing inside the enterprise. The findings cut against the prevailing narrative: nearly a third of leaders report pressure to overstate AI success, the most AI-fluent employees are the most worried about displacement, and strategy ownership has shifted decisively to the technical C-suite.

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

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The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

ERP Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Futurum in the News

Highlighted Insights & Research

Dell Technologies Q2 FY 2027 AI Orders Fuel Server and Storage Growth
September 9, 2026
Article
Article

Dell Technologies Q2 FY 2027: AI Orders Fuel Server and Storage Growth

Futurum Research analyzes Dell Technologies’ Q2 FY 2027 earnings, focusing on AI server backlog, infrastructure demand, storage pull-through, and FY 2027 guidance....
CrowdStrike Bets on Its Own Models to Secure the AI Revolution
September 8, 2026
Article
Article

CrowdStrike Bets on Its Own Models to Secure the AI Revolution

Fernando Montenegro, VP at Futurum, analyzes CrowdStrike's Fal.Con 2026: an ambitious, largely defensible push into its own AI models and agent security, anchored to the endpoint and the promise to...
Snowflake Q2 FY 2027 CoCo and CoWork Expand AI Consumption
September 8, 2026
Article
Article

Snowflake Q2 FY 2027: CoCo and CoWork Expand AI Consumption

Futurum Research analyzes Snowflake’s Q2 FY 2027 earnings, focusing on AI-led consumption, CoCo adoption, CoWork growth, and raised FY 2027 guidance....
Genesys Bets on Agentic Orchestration to Own Enterprise CX
September 8, 2026
Article
Article

Genesys Bets on Agentic Orchestration to Own Enterprise CX

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Genesys's new four-layer agentic orchestration stack, which aims to make Genesys Cloud the enterprise system of record for...
HCLTech's Semiconductor Lab Bet Targets a $25.7B Channel Opportunity
September 8, 2026
Article
Article

HCLTech’s Semiconductor Lab Bet Targets a $25.7B Channel Opportunity

HCLTech launched its Advanced Semiconductor Lab in Bengaluru, investing Rs. 185 crore in a 40,000 sq ft facility to capitalize on a $25.7B channel ecosystem opportunity....
Entelgy Brasil Bets on Febraban Tech to Own LatAm's AI Banking Moment
September 8, 2026
Article
Article

Entelgy Brasil Bets on Febraban Tech to Own LatAm’s AI Banking Moment

Entelgy Brasil's full-team commitment to Febraban Tech 2026 signals a deliberate channel-ecosystem strategy timed to capture AI consulting growth in Latin American banking, where 86.7% of partners identify AI as...

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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